around the issue and the target? These can be fun to play with and twist and mess up. What are the metaphors, hackneyed idioms, etc.What are some of your target's tactics that you could appropriate as your own? Are they known for advertising, selling, or behaving in a particular way? How can you appropriate that?.Think of phrases and images used by your target, that you can subvert to convey your own message instead, perhaps ironically.The "Issue" is the problem that you’re addressing. The "Target" means the specific entity (company, etc.) you're attacking. Just browse around and see if there's something you might want to repeat and improve.įor a more freeform approach to brainstorm, here are exercises for getting your juices flowing. Beautiful Trouble: a more curated list ofcase studies, principles, tactics, and theories.Actipedia: a giant, user-generated, user-ranked, and searchable database of creative activist projects.A couple of places to find great actions: The easiest way to generate ideas is to rip off actions that others have done. What specifically do you want to change about the world? What do you want to fix? Think big and think small-that is, imagine the glorious future in which it's all fixed, and think of a way to get started towards that. Don't get bogged down in principles! Some ideas will violate all of them.īefore anything, of course, you should know what your goal is, what you want to focus on.A bit is enough more important is for it to make you laugh or cringe! It hasn't been done-at least not exactly like this.It makes you laugh or experience a strong emotion-a sure sign it'll do that for others.It evokes reactions in your audience by pushing them out of their comfort zone.Here are some principles of a good action or idea: So by all means get excited about great ideas that flit into your head, but realize that's only the start: the hard (and even more exciting) part is yet to come. First of all, keep in mind that many people have great ideas the real challenge is carrying them out.